Twitter partners with Shopify to make social media shopping easier for merchants

Twitter partners with Shopify to make social media shopping easier for merchants.

With people giving preference to fast and personalized online shopping experiences, it’s no wonder to witness why social media purchasing is growing at an exponential rate.

In 2021, about half of all adults in the USA made a purchase via social media.

In lieu of that, Twitter has formed a strategic alliance with the most popular eCommerce platform Shopify with the purpose to provide merchants and businesses in the USA an easy way to leverage the social network for their remarkable business growth.

What’s in it for merchants?

The partnership will empower merchants in the USA to integrate a Twitter sales channel application to their Shopify admin dashboard from Shopify’s app store. The application enables merchants to onboard to Twitter Shopping Manager, which is a gateway to Twitter’s Shopping tools and features.

One eCommerce merchant on Twitter named thehomeandbodyshop.com which agreed to be featured in this article has recently started using Twitter spotlight and shops. Take a look at their homepage:

The sleek-looking carousel allows for customers to shop with a much more efficient experience. To our request for comment, they replied “We recently began using Twitter shops and we love it! It looks great and brings our products straight to the customers.”

Moreover, the sales channel app automatically syncs with Shopify merchants’ product catalogs on a regular basis. That way, merchants don’t have to manually update their product information on the social media platform.

Merchants can embrace the latest Twitter commerce features: Shop Spotlight and Twitter Shops.

With Twitter’s Shop Spotlight, merchants get a dedicated space at the top of their profiles that can showcase up to 5 items. Potential buyers can swipe through the carousel of items and make a purchase directly on Twitter.

Merchants can also showcase a large collection of products through Twitter Shops, which can display up to 50 items.

These features aim to help businesses find their potential customers easily and nurture their relationships with the loyal customer base. At the same time, it helps people make quick purchases directly on Twitter.