How to Write Effective Press Releases to Build your Brand Presence Online?

In the relatively short period of today’s Internet, Press Release can nowadays be one of the most useful supplements to increase your online visibility of your brand. Press release distribution, when utilized effectively and to the correct target, can aid in brand exposure, media exposure, and traffic to a site.

However, this post will ensure that you have the necessary knowledge on how to write good press releases that can make a noticeable difference in the way your brand is perceived online.

Understanding The Purpose of a Press Release

A press release refers to the announceable information about something relevant to a brand that is given out to the media and other related parties.

It can be a new product, a new association, a business event, or any other occurrence that might be important to business stakeholders. The primary purpose of the press release, therefore, is to secure media coverage in the hope of attracting the public’s attention.

But in cyberspace they also come handy to enhance the SEO rank, target people to your sites and pages and get them to interact with you.

Crafting a Effective Press Release

It is crucial to note that proper planning should be put in place if the intended utilization of press releases is to yield the desired outcome. Here are the key components of an effective press release:

1. Compelling Headline

Your headline is the first thing readers will see, this is very important and should be designed to capture the attention of the readers. A compelling headline should be:

• Concise: As to the headline, it should be written to include no more than 70 characters.
• Clear: This should present the central theme of the press release in simple and straight-forward terms.
• Engaging: Maintain the use of action words and ensure the headline phrasing is exciting enough to encourage readers to read more information.

2. Strong Lead Paragraph

For instance the summary in the first paragraph of an article may contain shorter versions of the main facts and concepts explained in the article. It should complete the”person, event, time, place, and reason “of the news. Use this paragraph to grab the readers’ attention and ensure they will go on reading the entire press release.

3. Body Content

Subsequent to the lead paragraph, the rest of the press release should include elaboration on the details of the occurrence. Make use of this section to write a lengthy description or explanation of the announcement that you have made. Here are some tips for writing the body content:

• Structure: This is in order that the information disclosed is presented in an orderly manner with paramount facts being presented before subordinate facts.
• Quotes: Quote prominent personalities in the company or in business for instance, the chief officers of the company. Using quotes is refreshing because they make the press release appear more natural and personal.
• Facts and Figures: It is, therefore, important to substantiate your argument with backups such as data and statistical information. This makes it possible to enhance the credibility and enable journalists to appreciate the importance of the news provided.

4. Boilerplate

It is a short passage found at the last part of your press release that gives general information about the organization. It should include:

• A brief company history
• An overview of your business whether in product or service delivery
• Thus we can conclude that despite few major events that have been noted in this article any other considerable accomplishment or breakthrough.
• Generally the mission and vision of Your company

5. Contact Information

Link and contact information should be provided in order to make it possible for the journalists to get more information on the story. Give the number of a media contact, and their name and email address. If this applies, you should provide links to your official social networks and the website.

Concise and Simple:

Your press release must not be so long that any leader would get irritated.  The words present in your press release must be simple to understand.

Even for technical press releases, you must try to explain it in such a way that any layman can understand the basic summary of your press release. It must contain verifiable facts and figures to support your claim.

Image:

Get a professional freelance designer to create an eye-catching image for your press release.  Most of the time, Google displays images next to the press release in its search results and by having an attractive image, you can get more people to read the press release.

Choosing the best press release platform

There are many press release sites on which your press release can get published.  Most resellers get press releases published on very low authority websites that are rarely visited or read by people.

There is no use in publishing press-releases on such platforms as it hardly makes a difference to your brand. You must aim to get your releases published on reputed sites with high domain authority and fast indexing in search engines.

Getting a press release published on Yahoo Finance

There are only a few press release agencies that can get it published on Yahoo Finance. Yahoo Finance has strict guidelines and not every press release can be published there.

Further, the authority of US-based Yahoo Finance is much more than its other regional counterparts. If you check the top press wire services for publishing press releases to Yahoo Finance, you will find that most of them have rates over $500.

However, this link at medium.com shares a wonderful way to get your releases published on Yahoo Finance for cheap.

Do press releases pass link juice?

As per Google guidelines, press releases must use the nofollow attribute which means that they do not pass any link power to the linked site. However, there are various case studies that show that nofollow links also affect the rankings in Google.

Further, getting links on a high authority press release has an added advantage of increased exposure through syndication because many sites republish content from big press release sites.

Many times, it is possible that your press release itself can rank for low to mid competition keywords due to which it will bring traffic and sales for your product/service.

Syndicating press releases followed by backlinking the published press releases can help in ranking the target site.

Further, if the content published in the press release is written in a creative way, then it has chances to go viral and gather much bigger attention.

For getting an idea of the type of content that can go viral with a press release, one can look for case studies of successful viral press releases on Google. Overall, press releases are still one of the top branding strategies considered by SEO agencies and businesses.

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