By If you want traffic for your website, you need to be on top of your strategies and avoid SEO mistakes.
Search engine optimization is the process through which online businesses, blogs, and websites make themselves visible amongst their target customers.
For any digital venture, SEO is crucial as it helps them keep a check on their sites’ performance, increase the conversion rates bring in more consumers, and most importantly, rank higher in Google or Bing’s search results.
The process of making your web-page more SEO-optimized is a continuous one and takes a lot of hard work and time, but the results you get are surely worth all the efforts.
If the team or person responsible for this doesn’t have enough knowledge about the same, it can be harmful to the business in terms of both revenue and reputation.
Therefore, they must be aware of new trends and also be aware of any common mistakes that they should avoid for their online venture to succeed.
Here are SEO mistakes that you must not commit or your business will suffer:
1. Poor-Quality Content
Most beginners do not pay attention to Google Panda, the latest Google algorithm reduces the traffic of websites that have poor-quality content.
If you frequently copy-paste articles from other sites, you need to stop that habit.
It’s also recommended to substitute poor-quality materials on your website with high-quality materials.
If you do not have the capacity to writing high-quality articles, it is advised to hire credible authors. There are thousands of reliable you may easily locate on the internet.
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Poor Keyword Research
Keywords are 2-3 words phrases that help Google and other search engines recognize your website and rank it.
You can use good keyword research tools to find good keywords for you.
While using keywords remember these points:
- Research your target users and find out the words they use to search for things related to your business.
- Then amongst those words, find out the relevant phrases that can be used as keywords for your blog/article or website.
- Also, research your competition and avoid making the mistakes they did, this helps in avoiding the use of wrong keywords.
- Use keywords intelligently, don’t stuff it which means not using a keyword 3-4 times in a row.
- For instance, an article about headache cures can’t have a phrase headache can be cured 5 times in a single paragraph.
Also Read: Dig Out Keyword Strategy Mistakes And How To Fix Them
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Not using quality backlinks and analyzing the SEO done
Always put pressure on quality over quantity, many SEO teams use backlinks from any website to increase its number, but such links may backfire and would yield no results.
Thus, it is imperative to use quality backlinks. Even a single link from a popular site or blog can bring in huge traffic and increase your ranking.
Also, keep commenting and following pages that are relevant to your site and nature of the business.
Most SEO teams don’t analyze the work done by them which means that they don’t know what is working for them and what isn’t.
For this use Google Analytics and webmaster tools, they are great tools to monitor things that are working and not working in your favor.
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Not having a Social Media presence
These days everyone is on social media, and if you want to increase your traffic and attract more users, you need to have some kind of social media presence.
Thus, make accounts on Instagram Twitter, Pinterest, and Facebook, and upload good quality content so that you can divert the users from there to your websites.
Also, have social media buttons on your website, these buttons let the users share amazing and useful content to their social media accounts which in turn brings more customers to the site.
Tips for utilizing social media at its best:
- Use multiple social media channels
- Share blog posts when the users are most active
- Use hashtags
- Join relevant communities and forums on social media and also promote your blog there
- Use social media sharing tools to share your content at the best times
- Include images and Infographics
- You can share the same content again and again.
Also Read: Actionable Social Media Trends
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Using all technical jargon and not being mobile-friendly
Use of too much technical language may make you lose customers as they don’t understand such words.
So, keep technical jargon to a minimum, and use words and phrases that are understandable for everyone and are creative too.
Also, the biggest SEO mistake is designing a website that is not mobile-friendly.
Since half the generation uses a smartphone to surf the net and open any site, it is imperative that it is mobile friendly and SEO optimized.
This means that the site should load faster (don’t use too many images as it makes it heavy and loading time is increased) and must be easy to navigate on a small device.
Moreover, Google’s new policy states that all websites must be mobile-savvy or you can get heavy penalization for the same.
6. Title Tags without a Heed for Search Engine Optimization
Keyword utilization in name tags is all crucial to ranking higher on search engine pages.
In the event, you don’t know very well what a name tag is, and then you have viewed them just about every time you make use of an internet search engine optimization.
Title tags will be the links that show up on web pages.
The “imperceptible” keywords are indispensable to this rank course of action- in actuality, incorporating keywords into name tags is equally vitally crucial as utilizing critical words in searchable vital terms keyword key phrases.
7. On-page SEO Mistakes
This is 1 area where you have control. Each Meta Description, Alt Tags on Pictures, Titles, and document names.
All they should include your keywords. Should you commit this sin, then you may lose. These are On-Page SEO practices your competition will execute.
8. Forget there are offsite and onsite SEO
You have to use all of the resources available to be able to produce all of the SEO work for you. That means aside from the onsite SEO; you also need to do offsite SEO.
This usually means that you need to; Compose many posts and submit them to article sites for connecting, see forums, create sections, and enter societal websites, such as Facebook and Twitter.
Links are just one way to reveal your website is popular and also the search engines like this.
Do not become overwhelmed in SEO, take it slow and simple and do a little bit of it at a time.
In case you’ve put up a site then you’re considering being around awhile. Just understand that nothing occurs each day.
9. Graphic and Flash Overload
Search engine spiders which index and organize the info that you put on the global web, cannot browse flash sites or images.
Should you need Flash abilities to satisfactorily display the collection of series you supply as a system or affiliate marketer, then at least produce an HTML version also.
A leading 10 SEO error isn’t producing an HTML version in addition to a Flash website so the URL could be found.
Graphics improve what we must say, however they aren’t useful when they are used as headers on our internet pages.
Feed the search engine spiders text so that they can find and index the information they find there.
10. Using outdated or duplicate visuals
A picture speaks a thousand words and an article/blog or website, which has great visual elements, certainly works better.
Adding images, gifs, and illustrations not only helps with more user engagement but also with SEO.
Here are some points regarding this that you need to remember:
- Photos used should be of good quality as a poor quality image will not fulfill any purpose. It will also blur when scaled up and down.
- Use only vector images as raster photos tend to pixelate a lot.
- Most importantly, use a limited amount of images. Too many of them will make the page/website heavier and loading time will become more which means losing consumers.
- Always use alt text or alternate text tag because it provides a description of the image which helps Google and other search engines to recognize it.
- Don’t use duplicate images. You can easily design your images with tools like Canva. Once you are done, always give the name of the keyword while doing the same.
11. Ignoring Mobile Traffic
Smartphones aren’t a new or unknown technology, yet so many sites and companies underutilize what they can do for mobile users. Although over 85 percent of Americans have a smartphone, only 74 percent have a personal computer.
Instead of catering exclusively to PC users, you should format your site’s landing page so that it’s more accessible and legible for mobile. This idea doesn’t mean that you have to simplify every inch of your website; ensure a functional and right looking mobile side.
12. Being Precious About Old Practices
The old ways to use SEO services and boost yourself up in the rankings aren’t viable anymore. Companies like Google are pushing forward to get more ‘organic’ and ‘trustworthy’ sites to the front of their search results.
Unfortunately, this has come with mixed results, and many trustworthy companies are getting forgotten. Keep up to date with what search engine companies are doing and how you can work it to your advantage.
13. Never Reviewing or Auditing Your Site
You may see that your site is working well, and the customer base has grown steadily: and you may think this means you don’t have to change anything. Unfortunately, there’s nothing good that can come from leaving a site as-is for more than a year or two.
Set reminders to review your site and company as a whole every six months to a year. This plan will give you the chance to check what’s working and what can change.
14. Focusing Solely On Text Formatting
When you’re formatting your site to look good for people who get to your landing page: don’t focus solely on the text.
Although the information about your company matters, and you must show your leads what they need to know: you also need to be sure that you make your site exciting and pleasing to the eye.
Simple and clean graphics, images that have to do with the subject matter, and more colors than just minimalist black and white can go a long way.
15. Ignoring Bad Reviews
A bad review is going to push your company’s site further down in search results. Push back against this by working to resolve these reviews and hopefully have them changed.
You can’t make every customer happy, and you can’t give away your product or services for free, but you should work to make sure your business looks as trustworthy as it is.
Conclusion
These were the 10 biggest SEO mistakes that you must avoid at any cost, without committing these blunders you can ensure the success of your online venture.
These are just some things that you need to keep in mind, SEO is a much wider concept, and you need to keep studying it for better results.
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