After working with lots of plumbers I can say that it is not an easy business to operate. A plumbing business has to manage a lot of things alone; from managing appointments to satisfying customers.
One of the big problems in the plumbing business is to keep getting customers. Most people search for services online and manage a website and digital marketing is not the core skill of a plumber.
After reading this guide anyone could be able to handle the SEO for a plumbing business. I will try to keep it as simple as possible. Will share all the things you can do online to generate leads for your business.
Let’s start learning how to do SEO for Plumbers:
SEO is a short form of Search Engine Optimization. In simple words, In SEO we optimize any website as per the guidelines shared by search engines like Google to rank better in search results.
Let me explain to you with a real-life scenario. If someone requires plumbing services he/she most probably going to search online. They can search on Google or Bing whichever they like both of them are popular search engines.
Normally people contact the people who appear higher in search results almost 90% of the people opt for services from the website ranking in the top 10 search results.
To come in these search results you need to optimize your website. Hence you need to do SEO for your plumbing website.
It’s always recommended to do the right Keyword research before starting the campaign. By doing keyword research you will be able to know what services pages you need to create for your plumbing website and on which keywords you have to create a blog post.
Here are the SEO tools that will help you with keyword research:
Normally plumbing businesses provide services in a small area or a city. That is why, I always like to add city names in the keywords to decrease the competition. For example: “emergency plumber in [your city]” or “drain cleaning services near me.”
These kinds of keywords are called long-tail keywords. Targeting them will help you to find the right prospect that requires your services.
This is the most important step. Your website content has to be unique and grammatically correct. you can not copy content from other websites. Content on your website should tell about your services in brief.
We have discussed the importance of the keywords above. After the keywords research, we should add those keywords to the website content.
Remember that the ideal keyword density is around 1-2%. Doing keyword stuffing can negatively impact your website.
Meta is the information that we share with the search engines to show in search results.
While optimizing your website make sure you add the right keywords in the Title tags and meta description.
I recommend targeting 1 keyword per page. In the title, you can add suffixes and prefixes to the title to make it attractive to increase your link clicks.
Keep the URL short and easy to remember. For example, a URL like “www.yourplumbingbusiness.com/drain-cleaning”
is better than
“www.yourplumbingbusiness.com/service?id=1234.”
or
“www.yourplumbingbusiness.com/best-drain-cleaning-services-in-new-york”
If you want to increase trust and build authority for your business then incorporating a blog is a must-do step.
In the Blog section, you can share local news, some plumbing tips, and common plumbing issues.
Learn More: Top 15 Tips to Organically Promote your Blog
While doing keyword research I recommended separating the keywords to target the keywords through blogs and services pages.
While creating service pages it is recommended to have a dedicated page for each keyword. Using multiple keywords on a page will dilute your efforts.
Use only relevant images and prefer real images over stock images on the internet.
Customer testimonials are essential to increase your trust in your business. Take testimonials from any locally renowned person or business and showcase them on your website.
You can also add these testimonials on the services pages of your plumbing business website.
Optimizing the website for local searches ensures that the plumbing companies appear in the local search results and map listings. By doing local SEO for plumber websites appears only to the right audience and you get quality leads.
You should pay extra attention to GMB optimization. Register your plumbing business on Google My Business and verify it by following the Steps.
Make sure your business name, address, and phone number (NAP) are consistent across all platforms.
Add Images of your work on listing and update it frequently. Ask your happy customers to add good reviews to your listing.
All this will help you to rank your listing higher in map results that will attract more clients and you will get direct calls.
There are lots of trusted local directories where people search for plumbing services like Yelp and many more. Make sure your business is listed on those websites.
Keep visiting all your listings and try to reply to all reviews. You can also share the URLs of these listings with your happy clients and ask them to write positive reviews about your services. This will also help you to increase trust in your plumbing business.
For Technical SEO I will recommend hiring an expert and checking these pointers.
It means that your website should appear right on mobile devices and content should be readable for the visitors.
Most people use mobile devices to search for services these days so It is crucial to build your website responsive.
Website speed is among the top 3 ranking factors and in general also no one likes slow websites. A technical SEO expert will optimize your images, use a caching system, and optimize code to decrease its loading time
Using SSL is mandatory these days. It keeps your website secure.
Again a task for a technical expert. Structured data markup (schema) is used to share microdata with the search engines so that they can understand our website content better.
Uning it also increases chances for the website to appear in rich snippets and other enhanced search results.
If you have time you can do the link build personally I will recommend outsourcing the work to a linkbuilder and you should focus on your work.
Here I will provide you with a general overview of the link-building/backlinks:
Backlinks to your website give signals to search engines that your website is providing trustworthy information and search engines should rank it higher.
In general, consider them like votes; the more you will have the higher you will rank.
On this blog, I have created a separate section in which I have shared lots of websites to create backlinks.
Here I will share the popular strategies you can use to build backlinks fast:
In guest posting you write content on someone else website in return you get backlinks. This is the best task to promote your business any by acquiring backlinks for writing on others’ blogs you can easily rank on the targeted keywords.
Check: Quality Blogs Site Lists That Accept Guest Posting
Regularly posting on social media increases your visibility for your business. Social signals also have positive impact on SEO.
Create informational content with which people can engage or update themself regarding your services. This can include sharing blog posts, videos while you are working on some project and customer testimonials.
You can build a massive social media following for your brand by sharing content regularly and interacting with your followers.
Google Search Console or Google Webmaster is a powerful tool for tracking your SEO efforts. It will help you monitor organic traffic, the position of your keywords, etc.
You can also find and fix issues in a webmaster that are stopping your website from performing better in search results.
Pay attention to key SEO metrics like how much organic traffic you are getting, on which position keywords are ranking, and from which websites you are getting backlinks.
Use the insights from the webmaster to plan a better SEO strategy. Like on which keywords you have to create extra backlinks. Which blogs you should perform next etc. Use your strategic mind to find a way for a better result.
Build a responsive website you can’t ignore mobile users as nearly 70% of searches your website will get from mobile devices.
The ideal keyword density is 1-2%. No need to stuff lots of keywords Google’s algorithm has evolved a lot.
Make sure you include local search terms in website content and meta information.
I know plumbing and SEO are two skills. I always recommend plumbing business hire an SEO expert for fast results.
The same way your clients find you. Search online for experts with proven track records. You can also use platforms like Upwork and Fiverr to connect with experts.
It saves time and you get better results that is the major reason I find to hire a professional. By doing this you can focus more on serving your client well.
DIY SEO can save you some money. But to do DIY Seo you have to acquire an extra still and have to put a significant amount of time to perfect it.
Professional SEO services can be expensive, but they will deliver results fast as they already know what they are doing and practice it with other businesses.
Yeah, it’s true that ranking on Search results is a little difficult task. But if you follow this guide on how to do SEO for plumbers you can easily creak it.
In this guide on how to do SEO for plumbers, I have covered everything from creating a website to link building and the steps you should take to generate better results.
Remember, SEO is a long-term game, so be patient and persistent.
Whether you do it by yourself or hire an expert. For a better result, you should remain consistent and keep learning.
If you have any questions or you want me to explain anything more in this How to do SEO for Plumber’s guide then write it in the comments. I will add that in the post.
SEO Takes time. How much? It depends upon the area you are targeting. For example, If you want to rank in Newyork it will take more than a year for good results while in a random small city, you can get results within 3 weeks.
All SEO experts will recommend you update your website with fresh content. As per my experience with the plumbing industry adding 1-2 blogs monthly and updating service page content on a quarterly basis is a good strategy.
Yes, Social signals are helpful in SEO for plumbers. Plus, It brings traffic to your site and increases trust in your plumbing business.
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