Google Ranking Factors
SEO

25 Most Important Google Ranking Factors and their Details

Suppose that you have created a website after spending hundreds of dollars and several hours but paid no attention to the SEO.

It is just like owning a retail store in a distant region that no one knows subsists; your website and information in it is of no use.

Search Engine Optimization is the only likely answer to fetch traffic on your website.

An excellent and planned SEO strategy will occupy people with your brand and convey them to your website.

Picking Google over Other Search Engines

Picking Google over Other Search Engines

Currently, 15 of the world’s 50 most used and high traffic websites are Search Engines owned by Google.

If you don’t plan to appeal to users to of your website from it, then you’re missing a huge chance.

Given below are the 25 important Google ranking factors for your Website:

1. Keywords in Content

The search engines look for naturally repetitive words, phrases, and words linked to them.    These keywords express the search engines and what subject the content is about.

Make maximum usage of keywords in your content. It will increase the visitors and your ranking.

2. Include Keywords in URL

Include Keywords in URL

This is one of the most important Google ranking factors because URL’s are created only once. A well-managed URL will offer simple understanding for both users and search engines, for instance,

https://www.cibirix.com/seo-services-company.php

using URL that contains keywords can recover your site’s ranking.

3. Keywords Density

Keywords DensityThough keywords are the most important Google ranking factors but making use of the same keywords extremely can affect your status in the ranking.

So, it is a better choice to check your keywords density by employing an online tool.

Check: Most Efficient Keyword Research Tools You Have to Try

4. Website Domain Length

It is suggested to have the domain length less. The regular length of the leading 50 famous websites has 6 characters in their domain name.

Make use of technical words in your website URL that defines your website

5. Content-Length

page speed stats

The length of your content will play a vital role to gain your ranking. More content you place on your page, the better you will rank.

But also keep an eye on the class of the content, using fake or illegal content can affect your website and ranking both.

As Google doesn’t permit invalid content and they can eliminate your website as a penalty.

Know more: Content Writing Tips and Techniques to increase Website Traffic

6. Meta Description

Meta Description Google ranking factors

The meta description is a tag in HTML of around 155 characters which describes a page’s content.

Search engines display the meta description in search results typically when the searched query is inside the description, thus, optimizing the meta description is vital for on-page optimization.

It will also influence on page’s CTR which can affect the page’s capability to rank. As Google favors those websites, that have meta tags as per Google guidelines.

7. Click Through Rate (CTR)

CTR is the total of users who click on your URL. When several users click on your website, search engines automatically increase your rank because of the different click-through rates of each place in search results.

The more percentage of CTR you possess, the more your rank will rise. Because Google Algorithms are intended to cater to the viewers, a higher audience on your website signify that you are giving the users what they want.

8. BackLinks

Backlinks are also called “incoming links.” These links are made when one website links to others.

Backlinks are the most valued thing for SEO as when one website shares your link, the traffic of that website can dribble on to your by clicking on the link making a small proverbial hole in your water tank of traffic to profit an associated website holder.

Know more: What To Use As A Google Backlink Indexer

9. Quality of Backlinks

The most exceptional method is to get backlinks from reliable and high authority websites. If you get backlinks from some scam website, your website will be punished.

“The quantity of backlinks doesn’t matter but the quality.”

Know more: What makes a backlink high quality?

10. Internal Linking

Internal Linking Google ranking factors

Mostly, these links go from one page on a domain to another page on the similar domain.

If your website contains numerous pages, then you do generate a good internal linking structure. It will improve your position since search engines creep through content to list pages amongst their keyword directories.

“Use Anchor tags for internal linking.”

11. Make Use of Images

Images and visual guides are all vital for a better understanding of your content. They communicate the message more effectively than plain content and then create a break.

The appeal and ease of access to the information you’ll create through graphics will reduce the bounce pace of your pages which makes the users stay. Improving your Google rankings as a result.

Know more: Free Image Sharing Sites List for SEO

12. Videos

Over the past few years, video promotion has emerged as the most significant aspect of a business. With the help of videos, you can also obtain rank from organic search.

Steps you require to follow while posting a video:

  • Select the accurate video
  • Add a video transcript
  • Always assure your thumbnail is appealing
  • Pay consideration to the heading while posting a video
  • Include keywords in the meta title and descriptions.
  • Make good use of hashtags.

Check: Free Video Submission Sites List

13. Citation

Citation always has a greater chance of being read. They are the most excellent place for generating external or internal links. As they are simple to crawl.

14. Mobile Friendliness

More than 50% of the traffic is from mobile users. It is very vital to design your website well-suited for mobile and show all the content cleanly.

Just Google has updated their algorithms in which they have stated that websites that are made mobile-friendly will be given more priority over other websites.

There are different approaches like (bootstrap and CSS Media Queries) to make your website approachable for both mobile and web.

15. Mobile Loading Time

Mobile Loading Time Google ranking factorsThe page load time of web and mobile can be dissimilar. Constantly check your page load time for mobile users as we stated above, the mobile handler’s traffic is comprised more than 50%.

If your page load time is greater, in that case, you must reduce it using image compressors and by removing unusable code.

16. Bounce Rate

The bounce rate of a website is necessarily the time that a guest has spent on your webpage.

If you have useful data for the user on your web page then certainly your bounce rate will reduce, and it will play a critical factor in Google’s position.

17. Website Design

landing pageIf your website design is not catchy, and the info you place there is not contented for visitors to read, then indeed your bounce rate will surge, and it can disturb your position severely

Must check: Important Tips to improve your landing page copy

18. Multimedia

Through several kinds of animations on your web page will surge user attention and can gather more traffic. It can be videos, photos and any added kind of eye-catching animation

19. Contact Us Page

Google algorithm favors websites possessing a proper amount of contact info. The more info you place, the more it surges the faith of search engines and people.

20. Use HTTPS

Google has made it official that the use of HTTPS is a ranking indication.

By following this method, you can move your site from HTTP to HTTPS

21. Amount of Comments

Pages with plenty of comments is an indication of the user’s interest. Try to finish your post by questioning visitors so that they could comment

22. Privacy Page and Terms of Service

These 2 pages benefit the search engines to know that the site is reliable. A more reliable always get a higher position the search engines.

23. HTML Errors

Tons of HTML errors is a strong indication of a bad quality website.

Google certainly doesn’t need a poor website to be listed No.1 as it will damage their status. Keep your code fresh and blunder-free

24. Unique Content

Create Quality Content

If you put unrelated and unacceptable content, then it will not rank on Google. If you copied the content from some other page, then Google has the power to discard your entire website.

Know more: Ways to Localize Your Content to Boost Your SEO

25. Geo-Targeting

Google algorithms favor websites that possess a local IP and country-specific domain name extensions.

Conclusion

These are the important Google ranking factors. We hope it benefits you and if you have any questions about this, feel welcome to comment.

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    2 Comments

    1. This 25 ranking factors are quite enough to rank among top in search results. Quality content is the primary factor which shows up website authority, whereas quality back links, mobile friendly design, speed, images are other factors which shows impact on CTR, bounce rate and dwell time. Ensure that Resolving the errors timely makes good impact on website.

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